TCF Bank Stadium, as seen from the sidewalk outside Sally's Saloon.
With the opening of the new TCF Bank Stadium on the University of Minnesota campus, the Stadium Village shopping district once more lives up to its name (indeed, you can buy t-shirts that read “Stadium Village: Now with stadium.”).
Anticipating a surge of cash-strapped fans, two ATM Network clients prepared for the rush in different ways.
Stub & Herbs has been a campus staple for 70 years.
Stub & Herbs, the campus drinking and dining staple, has an ATM Network machine inside. For the home opener on Sept. 12 they opened an expanded outdoor “beer garden”, and plan to add tailgating space for future games. The result: sales that were five times a normal Saturday.
Sally's new through-the-wall ATM.
Just down the street, Sally’s Saloon has been in business for 17 years. They also have an ATM Network machine inside. But Sally’s decided on a more innovative response to the new stadium: adding a second through-the-wall ATM to serve street traffic. Their strategy is twofold: extra surcharge revenue from passers-by, and advertising screens that encourage people who just got cash to stop in and have a drink or a bite to eat.
A close-up of Sally's new ATM. The owner built the wooden enclosure; ATM Network installed the machine.
A customized ad screen encourages ATM users to stop inside.
Both examples show how successful business owners get the most out of their ATMs. For them an ATM is a convenience for customers, a revenue source and a marketing tool, all in one compact package.
Go Gophers!
