As of Feb. 1, ATM manufacturer Tranax Technologies has taken on the name of its Korean corporate parent, Hantle Systems. Tranax will now be known as “Hantle USA.”
Bill Dunn, U.S. vice president of sales for Hantle, says the name and brand change should come as no surprise.
“We’ve known a name change was coming from the get-go, when Hantle bought Tranax in October 2008,” Dunn said. “At that time, they thought it was important to keep the Tranax name for a while — for branding purposes in the marketplace. But now, as we move into other products, in imaging and scanners, the name Hantle carries more weight. And the name change should not come as a shock to the marketplace.”
While Hantle USA will focus more heavily on imaging equipment for checks as well as scanners, Dunn says the company’s commitment to developing and releasing new ATMs will remain.
Eventually all Tranax product lines will switch over to using the Hantle name. But nothing is changing immediately.
A skeletal new website is here.
Tags: ATM, ATM machine, ATM machines, ATMs
