In a sign of how comfortable people have become about machines taking their money as well as dispensing it, Bank of America reported that nearly half of all deposits at the bank were made through ATMs.
Customers are “using virtual channels more and more frequently,” Liam McGee, president of the Bank of America unit, said in an interview Tuesday. “We want to continue to be in the cutting edge of things.”
The ongoing strategic review, which began in January, showed that nearly 50% of all deposits to the bank are made at an automated-teller machine, up from 33% just six months ago.
This trend is likely to continue, as next-generation ATMs add nontraditional services to their repertoire: advertising, selling stamps and dispensing coupons, among other things. ATMs are evolving into multifaceted service centers, providing customers with even more reasons to seek out and use them — and benefiting ATM owners through increased revenue and customer traffic.
