
The first Chemical Bank ATM.
It’s hard to imagine a world without ATMs. They’re everywhere, and they perform an ever-growing array of services that add convenience while reducing costs.
But in the scheme of things, they haven’t been around that long. Today the ATM celebrates its 40th birthday.
The world’s first ATM opened for business on Sept. 2, 1969, in Rockville Centre, N.Y. — the product of a company you’ve never heard of and an engineer who never profited from the invention.
In 1968, the Texas company Docutel had tasked employee Don Wetzel to come up with a new product. The company made baggage-handling equipment and it was looking to develop another terminal of some kind.
After six months of traveling the country searching for ideas without much luck, Wetzel was off on yet another trip. He needed cash. So on his lunch break, Wetzel trekked 15 miles from his Irving, Texas, office to his Dallas bank and waited in a long line of Friday customers.
“I was standing there and thinking, ‘This is terrible. I just want to get some money,’” Wetzel, 80, said in an interview last week. “It’s a very simple transaction. And it struck me that the teller mostly does very simple transactions — they give you cash, cash a check, give you your balance. I thought, ‘We could build a machine that could do that.’”
Thus was born the nation’s first ATM.

Don Wetzel, inventor of the ATM
That first machine cost $4 million to develop, and only dispensed cash. There were problems with weatherization (that first ATM went out of service for a few days after rain got inside and fried the innards). There were problems finding a manufacturer for the cards — some of the first cards with a magnetic stripe to hold account information. The hardware was bug-prone. It had to overcome resistance from bankers, who thought (wrongly, it turned out) that their customers preferred the face-to-face service of human tellers.
There are now 1.7 million ATMs worldwide, and it has changed the culture of banking.
“Everyone wants things fast and more convenient, and we were at the beginning of that,” Wetzel said. “It has affected the way that we live. That’s become the mentality of people: ‘I want it now.’”
As for Wetzel, he’s now 80 and uses a cash machine once a week — but his wife has never used one.
And while he had a successful career, he didn’t get rich off of ATMs.
Wetzel said people who learn that he developed the nation’s first ATM assume he found fame and fortune. He did receive some accolades, including special recognition from the U.S. Smithsonian Institution. But these days he leads a relatively quiet life as a Dallas retiree.
And he never got rich from the ATM — the machine was owned by the company. “In truth, all that it did was I got to keep my job,” Wetzel said.
For an exhaustive biography and interview with Wetzel, click here.
So what happened to Docutel? It couldn’t keep up with the industry it started.
Bob Heckman, who joined Docutel in 1973 as vice president of sales and marketing, described the original Docutel ATM as “very electromechanical in nature — lots of belts and pulleys, gears and levers, all taking the card into the ATM, moving the money into the customer’s hand and printing a receipt.
“The ATMs were slow and at times a little noisy. The message screen was actually a cylinder with pre-printed messages on it such as, ‘Insert Card,’ ‘Take Money,’ etc. They were also very bulky and hard to install.”
Docutel turned out to be better at sales and marketing than technology development. So the company peaked in 1974 and slowly declined after that, according to Del Tonguette, a former client.
The eventual failure of Docutel — it didn’t last out the 1980s — may go back to many different factors. Ironically, marketing may have played a role. Rather than staying aggressive, Docutel was content to rest on its steel-plated laurels.
The many bugs in the early machines were a hindrance, especially since it took Docutel a long time to work them out. Tonguette believes Docutel’s proprietary approach to magnetic stripe technology probably contributed to the company’s demise as well.
“Technically, on the magnetic stripe back in those days you had a superstripe; there were three tracks in it,” he said. “Today you only look at track two — it’s a narrow stripe. Back in those days, it was half an inch or more wide.”
Tonguette said the top track on a card’s magnetic stripe was for use by the airline industry, the middle track was reserved for on-line use — “although no one used that for years” — and the third stripe was for off line use.
“Docutel, and this might have contributed to this eventual decline, didn’t use stripe three,” Tonguette explained. “They used what they called the Docutel Stripe, and it was in-between stripes two and three. Like Apple when they came up with the Macintosh, they kept it kind of secret and to themselves rather than make it like IBM. You could only use (that stripe) in a Docutel machine. As the industry grew, that became a hindrance.”
Price was a factor too. An ATM’s cost varied from $24,000 to $35,000, with up to $10,000 more for installation. Most ATM manufacturers also charged a monthly service fee of $130 to $350. Additional costs for supplies and internal processing for off-line machines could amount to another $800 a month (if on-line, it was only about $300).
By comparison, the average wage of a teller at that time was about $900 a month plus benefits.
When larger, better-capitalized competitors — IBM, NCR — entered the market, Docutel couldn’t keep up. In 1982 it merged with an Italian company, Olivetti, and disappeared from the scene.