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Posts Tagged ‘ATM surcharge’

Visa, Mastercard agree to let merchants prefer low-fee cards

Wednesday, October 6th, 2010

On Monday the Justice Department announced a settlement with Visa and Mastercard over the fees they charge merchants for accepting their cards. It also filed suit against American Express after failing to reach a settlement with that company.

As we noted recently, the previous rules prevented merchants from treating higher-cost cards differently. They couldn’t refuse to take high-fee cards (they either had to accept all Visa cards or none, for example). They couldn’t encourage customers to use low-fee cards. They couldn’t charge more for purchases made with high-fee cards. They couldn’t even charge less for purchases made with low-fee cards.

ATM owners face a similar situation: Visa, Mastercard and American Express pay a small fee when their cardholders use an ATM. (They also sometimes charge a fee as well). But rules imposed by the card-issuers prevented merchants from charging a lower surcharge for withdrawals made with lower-fee cards. That left merchants with only bad choices when a card-issuer raised their fees: Absorb the expense, raise the surcharge for all users, or shut down the machine.

It’s unclear how the settlement will affect ATM transactions. And there will be a technological hurdle: most ATMs in use today are not equipped to charge different surcharges for different cards. But this is clearly a step in the right direction, and a victory for consumers and small businesses.

Senate passes financial reform — without ATM fee caps

Friday, May 21st, 2010

Good sense prevailed in the nation’s capital on Thursday, when the Senate passed the financial-reform bill — without even considering an amendment by Sen. Tom Harkin to cap ATM fees at 50 cents.

Thank you to everyone who called, faxed or wrote their senator to oppose this ill-considered amendment.

Credit-card processing vs. ATMs: Who wins?

Wednesday, May 27th, 2009

If you are not accepting plastic in your business yet, you are missing a huge opportunity to increase your revenue.  Many merchants ask us if they should get an ATM machine or just use credit-card processing. Here are the differences so you can decide what would be best for your business.

Credit cards

When accepting credit cards, you have two components: the card reader that you swipe the cards through and the cost of the transaction.  Your upfront cost for the card reader is very low.  But your long-term costs for processing the credit card can be the hidden killer!

If you do any kind of volume on your credit-card machine, you will pay in several ways:

  1. A percentage of every dollar that is run through your terminal;
  2. A fee per transaction;
  3. A monthly statement fee;
  4. Often there are other fees and charges as well.

The transaction fee is usually tiny unless you have a very low average ticket (like a package of gum); then it can be quite costly.

Automated teller machines

With ATMs you invest more upfront, but it’s usually much more affordable in the long term.  You make money on every dollar instead of paying a fee on every dollar.

You can increase your revenue in 4 ways:

  1. Increased spending and customer traffic
  2. Reduced number of bad checks
  3. Elimination of credit card fees
  4. Surcharge revenue (the fee customers pay to withdraw money from your ATM)

Which is better for me?

Given the different cost structures, we recommend an ATM if you have more than 100 customers per day coming through your business. If you have less than that you may want to start with the credit-card machine and either add or switch to an ATM as traffic increases.

You’re an ATM company. Why should I believe you?

We offer both ATMs and credit-card processing, so we’re somewhat neutral on the subject.

Feel free to contact us for a free business evaluation to determine which would be the best option for you, or to find out about our full range of merchant services, including check collection. Call us toll-free at 1-800-929-0228 or fill out a contact form.

80% of banking transactions occur at private ATMs

Wednesday, November 26th, 2008

People do not go to the bank to get cash the way they used to. Instead, they look for retail locations to get money while running other errands like getting gas or shopping. In fact, over 80 percent of all banking transactions do not take place at banks — they take place through privately owned ATMs.

For merchants that have ATMs in their business, that means increased customer traffic. Because getting cash is one of the things on their “to-do” list, most customers get cash, gas, cigarettes, coffee, etc. all at the same location.

Here’s what some ATM owners had to say about having atms in their businesses:

“Operating a convenience store, we certainly could not live without an atm. People come to use the atm and end up spending more money in our store. Before we had one, we lost many customers to a competitor up the street.”

Ron Coolidge, owner, Super Stop

“We don’t accept credit cards, and since the local bank ATM does not advance funds on credit cards, this has impacted my business and given my customers an additional payment option. I recommend this system to bars or taverns of any size in any town.”

Daniel Bowden, Owner, Doolittles Pub & Eatery

“I think it is essential for anybody who sells liquor and food to have ATMs. It helps people spend money. Some people don’t want to use their check card – they prefer to use debit and get cash out of the machine. Plus, you see a lot of return on additonal sales.”

Cory Hunter, General Manager, Boondocks Bar & Grill

 

What would it mean to your business if customers came in just to get cash then decided to spend money?

In addition to seeing increased sales, the owner of an ATM also get to keep the transaction fee charged by the machine. If you accept credit cards, you’ll also see a reduction in your credit card fees because more people will withdraw and spend cash instead of making you pay a processing fee by using your credit card terminal.

Learn more

To find out more about ATM ownership, leasing or placement, e-mail info@atmnetwork.net, visit our Benefits page or download our Buyer’s Guide.

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