The November/December issue of Bar Business magazine examined the value that ATMs bring to bars. They talked to bar owners, industry observers … and us.

Kyle Radzyminski, co-owner of three Manhattan bars including Billy Hurricane’s, Thunder Jackson’s and Point Break, said that his bars have ATMs because, “You make a couple of bucks, but it’s mainly about keeping people within the confines of the place. It does work.”

Customers are more likely to spend more money if their cash flow never runs out. Instead of ending the night when they spend that last $20, they can opt to stay at the bar and drink more after taking some money out of the ATM.

Additionally, many bars and restaurants have been trending towards the elimination of credit cards as an accepted payment form on-premise. With the economy still slow, some bars prefer to not pay the credit company fees associated with each transaction, and instead force patrons to pay cash. And the risk/benefit ratio—not paying fees vs. possibly losing patrons who prefer credit—would seem to be weighted in favor of cash-only transactions if you have an ATM on-premise.

We show up a little further down in the article, where Kurt Duhn and Steve Ray discuss both specific machines and the general economics of ATMs in bars as well as things many people don’t consider — like their marketing potential.

Every major ATM runs on a Windows operating system, so they now can do much more than simply dispense cash. “Any current model ATM provides room for marketing on the screen,” said Kurt Duhn, General Manager of ATM Network. “With Windows custom graphics system, a bar owner can have coupons or promotions printed on the back of receipts and have other promotions running across the screen.”

Look below most ATM screens and you’ll find more marketing space. Many now offer the option of placing a custom design on the outside of the machine, providing the chance to remind customers which bar they’re currently enjoying, all while taking out more money to buy the next round of shots. And since ATMs often are not naturally sleek machines, adding a design can make the hardware fit more seamlessly into a bar’s decor.

That last point can be important, since the article cites a bar owner who doesn’t have an ATM because he doesn’t like how they look. Covering the ATM in custom graphics easily addresses that.

Anyway, have a look. You can read the article online in our article archive, or download the pdf to get the full magazine experience.

For a recent installation at an Asian restaurant in downtown Minneapolis, the owner wanted his ATM to look like part of the decor. We came up with a design that had a dragon wrapping itself around the sides, front and top of the ATM.

Our designs last for years, thanks to durable materials and our detailed installation process. Use it to help your ATM blend in — or use it to help your ATM stand out, either as a marketing tool or even a piece of art.

As we noted recently, the previous rules prevented merchants from treating higher-cost cards differently. They couldn’t refuse to take high-fee cards (they either had to accept all Visa cards or none, for example). They couldn’t encourage customers to use low-fee cards. They couldn’t charge more for purchases made with high-fee cards. They couldn’t even charge less for purchases made with low-fee cards.

ATM owners face a similar situation: Visa, Mastercard and American Express pay a small fee when their cardholders use an ATM. (They also sometimes charge a fee as well). But rules imposed by the card-issuers prevented merchants from charging a lower surcharge for withdrawals made with lower-fee cards. That left merchants with only bad choices when a card-issuer raised their fees: Absorb the expense, raise the surcharge for all users, or shut down the machine.

It’s unclear how the settlement will affect ATM transactions. And there will be a technological hurdle: most ATMs in use today are not equipped to charge different surcharges for different cards. But this is clearly a step in the right direction, and a victory for consumers and small businesses.

Now the new owners have been found, and the sale finalized.

Royal Bank of Scotland Group Plc, the U.K.’s biggest government-owned bank, agreed to sell its credit- card payment processing unit to Advent International Corp. and Bain Capital LLC for 1.7 billion pounds ($2.7 billion).

RBS may receive a further 200 million pounds if the buyers’ returns hit certain targets, the Edinburgh-based bank said in a statement today. RBS will keep a 20 percent stake. It will also book a gain from the sale of about 850 million pounds after goodwill, separation and transaction costs, the bank said.

RBS is being forced to dispose of the unit to comply with European Union state-aid rules after taking 45.5 billion pounds in a taxpayer-funded rescue during the financial crisis. The bank announced this week the sale of 318 branches to Banco Santander SA to comply with the ruling, and must also dispose of its insurance division.

Advent and Bain Capital are private-equity firms. Such firms typically buy distressed companies, operate them for several years, then sell them at a profit.

But they also will operate profitable businesses on occasion, and that appears to be the case here. RBS has been steadily profitable, reporting $400 million in profits last year, and Advent and Bain appear to regard it as a good place to park investment money while the world recovers from global recession.

Advent also owns a 51 percent stake in another payment process, Fifth Third Processing Solutions, but said there are no plans to combine the processing companies.

The companies anticipate no changes in day-to-day operations, and the ownership change shouldn’t even be noticeable to ATM owners. If changes crop up in the future, ATM Network will notify ATM owners and help them adjust.

Editor’s note: ATM Network technicians have the experience to solve even the thorniest problems, and routinely go above and beyond to do so. This is one such story.

One day the ATM Network service department got a call from a bar and grill in southern Minnesota. Their ATM had suddenly stopped contacting the transaction processor, rendering it useless. When it printed receipts, they said “System unavailable.”

The technician had the owner print out the machine’s electronic journal, which showed that the the ATM was running into “protocol errors”. That usually meant that transactions were getting interrupted in the middle of processing. The most common causes all involve the phone line: too much static, interference from a DSL connection, a shared phone line or (for technical reasons), phone service provided by cable companies.

Further questioning, however, revealed that the bar didn’t have cable TV, much less cable phone service. It didn’t have an Internet connection of any sort, so there wouldn’t be any DSL interference. And the ATM had its own dedicated phone line.

That left static on the line. The tech called the local phone company, which checked its lines and said they were fine. But just in case, they installed a DSL filter to block DSL interference.

A couple of days passed, and the customer called back: the ATM still wasn’t working. In the meantime, the techs had gotten another call from a customer in a neighboring town. He had two machines: One was on an Internet connection, and it was working fine. The other used a phone line, and it was having exactly the same problem as the first customer.

The tech asked which phone company owned the line. It was the same company that served the first customer. This wasn’t unusual: the company serves a large swath of southern Minnesota. The tech called the company and told them a second machine was down. The company checked that line, too: it was fine.

Then a third customer called with the same problem. Different machine, different model – but the same phone company.

The tech thought about it for a little bit, then looked up the phone company’s service area and began calling ATM Network customers in the area. He found four more clients with ATMs that couldn’t communicate with the transaction processor.

He called the phone company for the third time and told them what he found. They still insisted it wasn’t their fault, and suggested it might be ATM Network’s server.

The tech seriously doubted that, but to be sure he called up merchants who had ATMs from competitors that didn’t use our processing network. They, too, reported processing problems.

He called the phone company a fourth time. The company said it couldn’t be their fault, but they’d look into it.

Two days later, everything started working again. The phone company never admitted anything.

The donation comes after independent ATM operators faced two direct threats to their businesses in less than two months.

BACKGROUND
In early April, Mastercard unilaterally reduced the transaction fee it pays to independent ATM networks while tripling the fee it charges to process Mastercard-branded cards or use its Cirrus network. Bottom line: Mastercard will siphon an additional $26 million a year from independent ATM operators — a transfer of wealth from thousands of small-business owners all across America to one of the world’s largest financial companies.

Then in mid-May, during Congressional debate over a financial-reform bill, Sen. Tom Harkin (D-Iowa) proposed an amendment that would have capped ATM surcharges at 50 cents — making most nonbank ATMs unprofitable to operate. Its passage would have resulted in ATMs disappearing from business establishments of all kinds, as well as destroying several thousand jobs.

Thankfully, the Harkin amendment was defeated. But the prospect of it being reintroduced in some form, as well as worries about future moves by Mastercard, has prompted the ATM Industry Association (ATMIA) to address the problem head-on with the creation of a “defense fund”.

THE FUND
The fund, made up of voluntary contributions from members and nonmembers, will pay for two things:

1. Legal advice in the wake of Mastercard’s profound changes to the industry’s fee structure.

2. A “white paper” on the nonbank ATM industry, to better explain what it does, how it works, and why proposals like Harkin’s would be disastrous for it.

ISSUES THAT AFFECT EVERYONE
Why should anyone outside the industry care? Let’s take a look.

In the case of the Harkin amendment, it’s pretty simple: a limit on ATM surcharges would make many ATMs unprofitable to own and operate.

Sen. Harkin clearly doesn’t understand the economics of nonbank ATMs. He assumes the only cost associated with an ATM transaction is the cost of processing — a cost erroneously estimated at 36 cents by Harkin’s staff.

But that ignores the cost of the ATM itself, as well as the time and cost of installation, maintenance, insurance, supplies and cash. Harkin seems to think that merchants would be happy to install and maintain a money-losing ATM. That’s simply ridiculous.

In the case of Mastercard and Cirrus, anti-competitive behavior hurts everyone who uses an ATM. Mastercard’s fee changes mean processing a Mastercard or Cirrus transaction is more expensive for merchants than, say, processing a Visa card. That leaves merchants with few choices — including raising surcharges for everyone (even if you don’t use Mastercard or Cirrus) or removing the machine because it’s no longer profitable.

None of the available options are good for either merchants or customers. The ATMIA fund will help the industry explore legal, regulatory and market strategies that would let us avoid such harmful choices.

WHAT CAN BE DONE
ATMIA has asked each member company to donate $500 to the fund. ATM Network has donated $3,000. We strongly urge others to step forward, too. You can donate online at the following links:

ATMIA members
https://www.atmia.com/unitedstates/membership/membershiprenewal

Nonmembers
https://www.atmia.com/unitedstates/membership/join

Thank you for joining us in this effort!

U.S. consumers are withdrawing more money from ATMs, likely the result of the economic recession, industry insiders say. In September 2008, when the recession was official, consumers started relying more heavily on cash and debit, and less on credit.

Gary Faulkner, the executive vice president and chief marketing officer of Morphis Cash Forecasting Software of Dallas, says it was around that time that U.S. ATM withdrawals started going up. He said many of his ATM customers started complaining that the Morphis forecasting tool was not meeting targets, and ATMs were often low on cash because of increased withdrawal amounts. Faulkner says ATMs that had been effectively managed by Morphis’ system for years were suddenly running out of cash.

“Starting in September 2008, customers were complaining that the forecasting was not right,” he said. “Nearly universally, our customers saw an increase in transactions and an increase in cash withdrawals per transaction.”

Faulkner says the volume of transactions increased as well. In fact, Faulkner estimates that the overall cash withdrawals from each transaction increased from roughly $65 to $75 a transaction to about $100 a transaction.

We’ve written before about the practice of using cash accounting to manage tight budgets — withdrawing a certain amount of money for holiday shopping or a weekly budget, and when the cash is gone, stop spending. We’ve also noted why a recession can be good for ATM usage.

Now the numbers are in. ATMs really *are* recession proof.

Triton Systems of Delaware was recently purchased from the Dover Corp. by a group of private investors for $7.5 million.

Triton Systems president and CEO Daryl Cornell says the new owners have expressed confidence in their ability to continue to grow the company.

“The only real change is the end of the uncertainty surrounding Triton during the protracted sale process,” Cornell said. “We believe that this sale was the best possible outcome for Triton, its customers, its employees and the community.”

The company will maintain a strategic partnership with the publicly held Dover, but does not plan a public stock offering of its own.

Cornell says Triton’s continued partnership with Dover had its advantages. But being a privately held will allow Triton to explore otherwise unavailable opportunities and partnerships.

The company will not seek a public offering, either, Cornell says. Such a move would allow Triton access to equity markets, but would be too cost prohibitive in the end.

In the short term, no major changes are expected, and no executive departures were announced.

ATMs are powerful, flexible pieces of equipment. They accurately and reliably encrypt data, process transaction, dispense cash, communicate with customers and prevent theft.

But that also means they can be complicated. ATMs come in a bewildering array of shapes, sizes and features. Figuring out which machine is best for your situation can be difficult.

Probably the best and easiest approach is to call an independent distributor like ATM Network and speak to an account representative. Independent distributors sell ATMs from lots of different manufacturers. They know the products and don’t have a stake in a particular brand or model, so they can discuss the pros and cons of each machine and how it fits your specific situation.

But for people who like to research things themselves, or just want to get an idea of what kind of questions to ask, ATM Network has created an interactive ATM feature comparison chart on our website.

Choose up to three machines, and the page will list their features side-by-side in an easy-to-read and easy-to-understand chart.

Want to have the list handy when you talk with an account rep? Just print it out for easy reference.

ATM Network has always considered an informed customer our best customer: we’re confident that the more you know, the more you’ll appreciate ATM Network’s combination of value, experience and service. The new comparison chart is just one more way we put our money where our mouth is.

But on Wednesday, Tranax said there would be no name change after all.

The name change, according to attorneys for Tranax, was never official. In fact, lead attorney Bob Freitas tells ATMmarketplace.com that Tranax is not owned by Hantle Systems at all, and that there is no relationship between Hantle Systems and the company that acquired Tranax in the fall of 2008, Korea-based Eltna Group.

In an e-mailed statement, Freitas says: “Hantle USA is a separate company that is not a subsidiary of Hantle Systems. Hantle Systems sells ATM modules to Hantle USA . Hantle USA currently intends to focus on marketing and sales of ATM equipment, modules and related products for the retail industry. Hantle Systems is an established Korean company with 18 years of history in research and development of ATM modules for the banking and other industries.”

Some significant changes have taken place. On Feb. 1, Hantle USA took over responsibility for selling the company’s retail ATMs, while Tranax is now focused on kiosks, scanners and components. Hantle USA will also handle servicing for existing Tranax ATMs. Eventually all of the company’s ATMs will be rebranded to Hantle, but the transition will probably take a long time.

The head of Tranax’s parent company apologized for the confusion.

“Tranax regrets recent incorrect statements about the company which resulted from miscommunications between an employee and the upper management of the company,” said Won Gee Lee, CEO of Tranax and Eltna, Tranax’ owner, in an issued statement. “We apologize to our customers, the media, and the public who received this incorrect information. In fact, Tranax continues as a business, focusing on ATM machines and other related products, including scanners, self-service terminals and other modules for non-retail industries, including the banking industry.